Advertising
1: Paid form of communication 2: Done through media 3: Creates brand awareness 4: Influences buying decision 5: Part of promotion
Consumer Behavior
1: Study of buying decisions 2: Influenced by psychological factors 3: Includes perception and learning 4: Affects purchase 5: Important for marketing
Market Segmentation
1: Dividing market into groups 2: Based on needs and behavior 3: Types: demographic, geographic 4: Helps in targeting 5: Improves marketing efficiency
Q1: What is Marketing?
1: Process of satisfying customer needs 2: Includes buying and selling 3: Creates value for customers 4: Covers product to consumer 5: Goal is profit through satisfaction
Audit Report
1: Written opinion of auditor 2: Shows true and fair view 3: Submitted to shareholders 4: Can be clean or qualified 5: Based on audit findings
Q4: Auditor
1: Independent professional 2: Appointed by company 3: Checks financial records 4: Gives audit report 5: Must be impartial
Q3: Types of Audit
1: Statutory audit 2: Internal audit 3: Tax audit 4: Cost audit 5: Government audit
Q3: Types of AuditShort
1: Statutory audit 2: Internal audit 3: Tax audit 4: Cost audit 5: Government audit
Q2: Objectives of Auditing
1: To detect errors 2: To detect frauds 3: To ensure true and fair view 4: To verify records 5: To give opinion