1: Sum of all external and internal forces affecting business 2: Includes economic, social, political and legal factors 3: Keeps changing continuously 4: Affects business decisions 5: Both opportunities and threats are present
1: It includes all factors outside and inside the business that influence operations
2: Micro environment includes customers, suppliers, competitors
3: Macro environment includes government, technology, culture
4: Understanding environment helps in planning and forecasting
5: Business must adapt to survive in dynamic environment Q2: Components of Business Environment
2: Micro environment includes customers, suppliers, competitors
3: Macro environment includes government, technology, culture
4: Understanding environment helps in planning and forecasting
5: Business must adapt to survive in dynamic environment
monika
2026-07-10 12:01:141: It includes all factors outside and inside the business that influence operations